CNN —Elite women’s sports will generate revenue of $1.28 billion in 2024, according to financial analysts Deloitte, up 300% from three years ago.
“Crucially, women’s sport is increasingly being viewed as a unique product that is becoming ever more distinct from men’s elite sport.”The forecast comes at an exciting time for women’s sports, which have generally been on an upward trajectory in recent years.
The FIFA Women’s World Cup, for example, was a roaring success which brought soccer to a whole new audience.
Deloitte predicts the Women's Tennis Association (WTA) tour will be a major contributor to revenue next year.
Sarah Stier/Getty ImagesDeloitte’s predictions forecast that valuations of women’s teams and leagues will continue to rise, with broadcast deals becoming increasingly lucrative.
Persons:
” Jennifer Haskel, “, Luis Rubiales, Jennifer Hermoso, Sarah Stier, ” Paul Lee, ”
Organizations:
CNN, Elite, Deloitte, Deloitte’s Sports Business, FIFA, Tennis Association, “ Broadcasters
Locations:
Spanish, Spain, Europe, North America